Land Rover’s First iPhone App, A Success

First launched by Land Rover in October 2009, the Official Guinness Premiership iPhone application proved to be one of the most popular sport applications both in the UK and internationally. The app registered over 62,000 downloads so far, with 40,000 in the six weeks after its launch.

Through this application, fans and iPhone users stay informed with the latest rugby news, fixtures, scores and results.

"A great introduction to the Guinness Premiership. It has everything a fan needs for keeping track of their team and the league as a whole. The live scoring works really well and I can guarantee you’ll see players using it as much as the fans," stated Harlequins and England star Ugo Monye on the new app.

The carmaker developed the iPhone app with the help of Premier Rugby, working together to provide rugby fans all over the world free access to the live facts and figures.

"We are delighted to see how well received and popular the app is. We set out to provide dedicated rugby fans with a well designed and beneficial service so it is great to see the reaction it has had. We now hope that this latest innovation means that supporters with iPhones remain in touch with the Guinness Premiership wherever they may be," Mark Beamont, UK Marketing and Communications Manager Land Rover, said in a release.

The app is free and available to download now from here. Those who download it can enter a competition to win a VIP experience at the Guinness Premiership Final.
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