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Land Rover Wants to Drop Alphanumeric Names

Ever though the Evoque sounds so much cooler than LR4? How about the DC100 Concept, didn’t that deserve on of those cool names that Inifiniti uses? We thing so, and apparently Land Rover plans to do something about it.
No more LR2 and LR4? 1 photo
Photo: Land Rover
According to Car and Driver, the British manufacturer will soon adopt a new naming arrangement that will be in place the world over.

So what’s this all about? Well, the vehicles that US customers call the LR4 and LR2 are actually called the Discovery and Freelander in their land of birth. The change will mean that Land Rover’s marketing machine will have an easier job making these cars look good, as well as helping with the heritage.

The badge changes will only take place, however, with the arrival of new generations of the aforementioned vehicles.
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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