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Land Rover Series 1 Reborn Is Irresistible

After Porsche restored a 911 2.5 S/T in time for the Techno Classica show in Essen, Land Rover follows suit with what is probably one of, if not the most desirable classic Landie there’s ever been and will ever be. It is my pleasure to introduce to you the first of 25 units of the Land Rover Series 1 Reborn.
Land Rover Series 1 Reborn 12 photos
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“The what?” The Reborn. It does appear like it has been named after a B-movie from the 1970s, but that’s as off the mark as saying that One Flew Over the Cuckoo's Nest is a book about songbirds. The Reborn, as it happens, is but an initiative of the Land Rover Classic division to offer customers the rare proposition of buying a factory restored Series 1.

Men in tweed jackets with a thing for pipe tobacco would tell you that the Series 1 was built between 1948 and 1958 in short and long-wheelbase forms. The most popular model is the 2-door, then you have the 4-door, after which comes the 2-door pickup truck, a body style that is fitting if you consider that the Series 1 was designed for farm and light-duty use.

The precursor of the Defender was offered with a four-speed manual from the Rover P3, a two-speed transfer box, and a choice of three engine options: a 1.6-liter inline-4, a 2-liter inline-4 or a 2-liter diesel producing 52 horsepower at 4,000 rpm. Despite its humble origins and the agricultural persona, the Series 1 metamorphosed from a workhorse to a desirable must-have. This is why the 25 units of the Reborn reissue are expected to sell for prices ranging from £60,000 to £80,000. That equals $84,350 to $112,415.

At the end of the day, opportunities like the one offered by Land Rover with the Series 1 Reborn come once in a lifetime. Each of the 25 units will undergo a nut-and-bolt restoration according to LR’s original 1948 factory spec and using original parts for authenticity. Customers are also offered the opportunity to choose from five paint jobs including Light Green, Bronze Green, RAF Blue, Dove Grey, and Poppy Red.

"The launch of the Reborn initiative represents a fantastic opportunity for customers to own a valuable and collectable automotive icon. Reborn showcases Land Rover Classic's expertise in restoring and maintaining our loyal customers' prized Land Rovers. It also demonstrates the business' commitment to supporting customers with original and genuine parts for Land Rover models that have been out for production for longer than 10 years," declared Tim Hannig, the director of Jaguar Land Rover Classic.


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