Land Rover Ramps Up Production

Land Rover announced it will increase production at its Solihull production facility, following strong demand for the revised versions of Discovery and Range Rover Sport models. Additionally, the company will come back to the initial working schedule as it has been operating on reduced shifts since spring.

Nevertheless, Land Rover will continue to rely on temporary halts at the Halewood, Merseyside, which makes the Freelander, whatcar.com writes, with an extra of 300 jobs at risk as the plant will stop building the Jaguar X-type.

Tata Motors said back in June that it could cut more jobs at Jaguar and Land Rover as the parent company struggles to save money from these two particular brands.

"There has already been 2,000 job losses. We may be looking at more job losses, more plant shutdowns," Vice Chairman Ravi Kant said at that time.

Meanwhile, Land Rover and Jaguar are growing bigger and launch their products into new unexplored markets that show a significant increase in the auto sector. India for example witnessed the introduction of both Jaguar and Land Rover in June, with more countries to follow in the near future.

"This is in keeping with our desire to extend the penetration of the brands in India," Ratan Tata, the company's chairman was quoted as saying by Autonews.

"The luxury car market in India is very small, but there is a huge opportunity there. It is growing fast and we expect it to grow fast over the next 5 to 10 years," David Smith, Jaguar Land Rover (JLR) CEO added.