Photo: Land Rover
Land Rover will launch the fifth generation of the Discovery later this year, but some insiders announce that other versions are under development.
According to a company insider, Land Rover’s Special Vehicle Operations division is working on a version of the next Discovery with “extreme off-road capabilities.”
The version is reportedly called Discovery SVX, and is expected to come to market one to one and a half years after the next Discovery is launched.
As Autocar explains, the Special Vehicle Operations division at Jaguar Land Rover has three main options for enhancement when developing a new version of a car: luxury, performance, and capability. The latter would be targeted by the SVX version of the new Discovery.
According to John Edwards, the SVO division’s boss, every nameplate in the Jaguar Land Rover portfolio is being examined for the Special Vehicle Operations treatment.
Like other carmakers, Jaguar Land Rover has the chance to earn more money on each car by developing special versions, catering to the needs of target audiences.
With these vehicles, the division could also sell bespoke ornaments, materials, and other details. Supercar makers developed this practice as a way to improve earnings without raising the starting price of each car or dramatically increasing sales.
Since a dedicated division does the development, the head company can focus on other issues with the new models, ensuring that customers who want the “standard” package receive what they desire, while the specialists explore the other development directions available for each model in particular at the SVO.
Naturally, each direction in which the division develops a model is separate from the others, ensuring the possible existence of up to three versions of the same car, along with the standard model.
John Edwards expects the products they make to be popular in the Middle East, as well as in countries with extreme weather and terrain, from some areas of the United States of America to Australia and South Africa.
The version is reportedly called Discovery SVX, and is expected to come to market one to one and a half years after the next Discovery is launched.
As Autocar explains, the Special Vehicle Operations division at Jaguar Land Rover has three main options for enhancement when developing a new version of a car: luxury, performance, and capability. The latter would be targeted by the SVX version of the new Discovery.
According to John Edwards, the SVO division’s boss, every nameplate in the Jaguar Land Rover portfolio is being examined for the Special Vehicle Operations treatment.
Like other carmakers, Jaguar Land Rover has the chance to earn more money on each car by developing special versions, catering to the needs of target audiences.
With these vehicles, the division could also sell bespoke ornaments, materials, and other details. Supercar makers developed this practice as a way to improve earnings without raising the starting price of each car or dramatically increasing sales.
Since a dedicated division does the development, the head company can focus on other issues with the new models, ensuring that customers who want the “standard” package receive what they desire, while the specialists explore the other development directions available for each model in particular at the SVO.
Naturally, each direction in which the division develops a model is separate from the others, ensuring the possible existence of up to three versions of the same car, along with the standard model.
John Edwards expects the products they make to be popular in the Middle East, as well as in countries with extreme weather and terrain, from some areas of the United States of America to Australia and South Africa.
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