Ask a parkour athlete to pass the salt and you’ll see him throwing it over his shoulder, perform a back flip or two and eventually capture it inside its original recipient. This roam-free sport is cool and Land Rover recently decided to take advantage of this.
Thus, instead of using its all-new Range Rover, or its even fresher Range Rover Sport, for its latest add, the carmaker called in four parkour specialists. The runners transform a simple hiking session into a serious of moves that seem impossible, so watching the 30-second clip is a pleasant experience.
The automaker is telling us that “Just like these four parkour traceurs, Land Rover's wheels can't be stopped by any obstacles”. We catch Land Rover’s metaphor, but still, it would’ve been nice to have some off-road tricks performed in the ad.
In his quest to bring you the most impressive automotive creations, Andrei relies on learning as a superpower. There's quite a bit of room in the garage that is this aficionado's heart, so factory-condition classics and widebody contraptions with turbos poking through the hood can peacefully coexist. Full profile
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