Land Rover Launches 'Being Henry' Film Series to Promote Evoque

Land Rover has decided to go into film to promote the new Evoque, with a new interactive feature called Being Henry. The spot was created to highlight the many personalization options for the new vehicle.

Directed by Nick Gordon, Being Henry allows the viewer to jump into the story and take control of Henry's actions. The result is sometimes strange, sometimes bizarre but always funny. Once you’ve finished deciding what Henry’s choices are, "the voice" comes in and shows you what type of Evoque fits the decisions you make. It all feels like those personality tests that are based on what type of chocolate you like, or what kind of movies you watch.

"I am really inspired by projects that push digital boundaries, and in creating interactive work that is designed to emotionally and creatively engage rather than be purely driven by technology,” says Gordon. "As a director I want to explore interactive pieces that are also filmic. Range Rover's commitment to one of the most adventurous collaborations I have ever been part of has been incredible, and 'Being Henry' has been a real learning curve for me on how creative interactivity is the future of really engaging with and respecting consumers."

“Based on the original 'choose your own adventure' style of storytelling but bringing this concept into the digital age, the film takes the consumer on a wild journey during which they are invited to make choices for the character that consequently decide his outcome. With nine different storylines and 32 unique endings, the variety of choices and diverse consequences that occur ultimately result in the creation of the consumers 'subconscious' perfect Range Rover Evoque,” Land Rover brags.
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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