Land Rover Introduced a New Website for the UK

Automotive producers know that, in order to survive in today’s complex market, they must use all the marketing tools available in order to reach their consumers. For example, Land Rover UK has recently facelifted its website, aiming at offering a complete automotive on-line experience.

The carmaker’s new website features an user-friendly layout, a fresh design and offers interactive content & relevant information covering all Land Rover products.

"We are seeing a shift in the purchase process, with more customers researching cars online with a visit to the dealership being the final step. Therefore, having a clear user friendly website is vital to help potential buyers access our class leading product line-up," said Anthony Bradbury, Land Rover UK marketing director, explaining the customer’s tendency to approach the brand via the Internet.

The most important feature of the new website is the “Build and Price” configuration tool. This includes the entire Land Rover range and offers customers the possibility to customize and price a vehicle by detailing interior, exterior, rims, colors and optional extras. It features a special panoramic view of the vehicle, detailed pricing, specs and a price calculator that allows users to know the exact price of their desired vehicle.

The website also features a dealer communication interface that gives users the possibility to book a test drive for a model of their choice.

If you want to check out the new Land Rover UK website yourself, you can do this by following this link.