"Land Rover's valuable commitment to the British Red Cross has already ensured that we can swiftly respond to those who need our help. Equipping our Land Rover response vehicles with life-saving defibrillators means that we are even better prepared for the situations we respond to, including emergencies – particularly in hard-to-reach places – and supplying first aid cover at events throughout the UK," explained Sir Nicholas Young, British Red Cross chief executive.
The Defibrillators will be used to save the lives of people suffering from a cardiac arrest. A total of 30,000 people suffer from cardiac arrest each year. An electric shock delivered by a device can get the heart beating again if used properly. According to the British Red Cross, recent figures suggest that, if a defibrillator is used within two to three minutes from when the cardiac arrest takes place, up to 70 per cent of patients return to a normal heart rhythm and survive.
"We are absolutely committed long term to supporting the great work of the British Red Cross in our home market. Our relationship, which originally dates back to 1954, has been borne out of a need to reach vulnerable people in remote areas. The capabilities of our vehicles, 30 of which we donated to the British Red Cross for use in the UK in 2008, are being used to do just that – whatever the terrain or conditions. Installing defibrillators in these emergency response vehicles will significantly enhance the British Red Cross’ ability to treat people in need of immediate critical care," added Colin Green, Managing Director of Land Rover UK.
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