Lancia Supports "Turin 2010 ISU World Figure Skating Championship"

It seems that Lancia is moving up in the world, as the Italian car manufacturer has became the Official Sponsor and the Official Car of the “Turin 2010 ISU World Figure Skating Championships.” By supporting the event staged at the Palavela, in Turin, Lancia wants to associate its image with a sport discipline that expresses its brand values: Elegance and Temperament.

The event taking place at Turin is the 100th edition organized by ISU (the International Skating Union). It is expected to attract 250 athletes from 50 countries, 300 journalists and approximately 50,000 spectators. The competition will be watched by 300 million people on TV. A 1953 Lancia Aurelia B20 GT will be featured in the grand opening.

As expected, Lancia will offer transportation for everybody involved in the competition. A fleet of Lancia Musa, Delta and Phedra will accompany the various National Federation Official Delegations and the members of the 2010 World Championship Organizing Committee, chaired by Lavinia Borromeo Elkann.

Carolina Kostner, who is a recent gold medal winner at the Tallin European Championships and Lancia testimonial, will have at her disposal a special series limited edition Ypsilon ELLE.

“Lancia Ice” is a project in which Lancia supports the men's and women's Ice Skating teams and has accompanied the most important ice events in Italy of the past years: “Christmas Gala” at the end of 2006, “Kings on Ice 2007” starring Evgeni Plushenko, “Lancia Lovers on Ice 2007” in Catania, “San Valentino Galà Lancia Ice 2008” in Turin, and three “Golden Skate Awards” events (2007, 2008 and 2009).