How do you introduce the Lamborghini Huracan to Japan? Well, since Raging Bulls have always been more about putting on a show than anything else, all the Italian carmaker had to do when it wanted to bring its V10 supercar to the attention of Japanese customers was to put it under the spotlights. Literally.
This is how Tokyo ended up with the Museo Huracan, an initiative that can be described as a street installation loaded with... Huracans. The attraction was open for almost two weeks back in January, making for one hot start of the year.
The exhibition also marked the Japanese market debut of the LP580-2 - you know, the rear-wheel drive incarnation of the machine.
"With 'Museo Huracán' Lamborghini aims to provide a larger number of people with the opportunities to see and experience the Huracán series, Lamborghini’s most successful and finest masterpiece. The highlight of 'Museo Huracán' is the special exhibition of Huracán LP 610-4 Spyder, the most recent Lamborghini model to be launched, and Huracán LP 580-2, premiered in Japan on this occasion," the automaker said.
The company is well aware of the Japanese Lamborghini subculture, which sees Raging Bulls being gifted with crazy LED lights. Perhaps the automaker used this approach when deciding to throw some supercars in the middle of the street and add plenty of light to make sure the eye-catching styling gets noticed.
2016 is a big year for the Huracan
With Lamborghini having sold a record number of cars back in 2015, the Huracan obviously drove the company towards the 3,245-unit milestone.
And it's not just the affordability (compared to the Aventador) of the V10 model that fueled its commercial success. One key asset of the Huracan is its drivability. This is, by far, the friendliest Lamborghini to date and that's quite an achievement.
With the Huracan line-up now having three members (the fourth is already in the works), we only expect things to climb higher.
In his quest to bring you the most impressive automotive creations, Andrei relies on learning as a superpower. There's quite a bit of room in the garage that is this aficionado's heart, so factory-condition classics and widebody contraptions with turbos poking through the hood can peacefully coexist. Full profile
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