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Lamborghini to Showcase Ad Personam Super Sports Cars at NAIAS

Lamborghini Murciélago LP 640 Ad PersonamLamborghini Murciélago LP 640 Ad PersonamLamborghini Murciélago LP 640 Ad PersonamLamborghini Murciélago LP 640 Ad PersonamLamborghini Murciélago LP 640 Ad PersonamLamborghini Murciélago LP 640 Ad PersonamLamborghini Murciélago LP 640 Ad PersonamLamborghini Murciélago LP 640 Ad PersonamLamborghini Murciélago LP 640 Ad PersonamLamborghini Murciélago LP 640 Ad PersonamLamborghini Murciélago LP 640 Ad PersonamLamborghini Murciélago LP 640 Ad PersonamLamborghini Gallardo LP 560-4 Ad PersonamLamborghini Gallardo LP 560-4 Ad PersonamLamborghini Gallardo LP 560-4 Ad Personam
Similar to many other large automakers who confirmed their presence at the Detroit Auto Show, Lamborghini promises to display two highly individualized super sports cars, boasting an unique matt-luster paint finish in matt blue plus new equipment levels. Both the Murcielago LP 640 and Gallardo LP 560-4 “demonstrate the virtually limitless possibilities and expert craftsmanship presented through the Ad Personam individualization program by the specialists in Sant'Agata Bolognese", the Italian automaker said in a statement.

{ad]“Ad Personam offers every Lamborghini customer the opportunity to acquire a completely exclusive vehicle from a unique brand – one that is perfectly in tune with their own lifestyle,” says Stephan Winkelmann, President and CEO of Automobili Lamborghini.

“A super sports car from Lamborghini is always a fundamental expression of the buyer’s personality. And that is why the highest levels of exclusivity are possible, right through to absolute one-of-a-kind Lamborghini vehicles.”

The interior has been customized with black leather plus black accents on seats, door trim, headliner and steering wheel. In addition, the Gallardo LP 560-4 boasts “the finest” in Nappa leather in color Nero Perseus “which clads not only the seats, cockpit and door trim, but also the pillars and headliners,” Lamborghini said. Further accents are also crafted in carbon fiber.

On the other hand, the Murcielago LP 640 sports Alcantara leather with diamond stitching plus leather upholstery on doors and headliner. “The cockpit surround is finished in carbon wheel while the steering wheel features stitched suede and carbon fiber inlays.”

“Within applicable vehicles, Lamborghini can comply with virtually any customer’s desire in vehicle individualization. The boundaries are set, however, by Lamborghini’s own quality demands, which apply to all modifications carried out. When a new Lamborghini exactly meets personal expectations in terms of colors, materials and trim, then aesthetic perfection has been achieved,” the Italian automaker concluded.
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About the author: Bogdan Popa
Bogdan Popa profile photo

Bogdan keeps an eye on how technology is taking over the car world. His long-term goals are buying an 18-wheeler because he needs more space for his kid’s toys, and convincing Google and Apple that Android Auto and CarPlay deserve at least as much attention as their phones.
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