Lamborghini Opens Two New Dealerships in China

Italian manufacturer Lamborghini announced that it has opened two new dealerships in Beijing and Hagzhou in order to strengthen its position on the Chinese market. The manufacturer currently has 7 showrooms in China, namely in Guangzhou Shanghai, Beijing, Chengdu, Hagzhou, Xiamen and Hong Kong.

The Beijing showroom is located one of the most important avenues for luxury shopping in the world, the famous Jinbao Street. The 700 square meters showroom extends over two floors and it is operated by a Hong Kong-based company specialized in the distribution of sports cars, Sparkle Roll Group Limited.

According to e report from Automobili Lamborghini, during the first ten months of 2009, its sales in China increased by 23,1 percent (with 64 cars delivered) and, by the end of the year the company expects to reach the record number of 80 sold units, as compared with 72 in 2008. In overall terms, 26,8% of Automobili Lamborghini’s total sales during the last fiscal year was achieved in the Asia-Pacific area, compared with 22,8% the previous year.

"With its speedy economic development, China has attracted the attention of the entire world. And, the strength of this Asian economy continues to provide strong potential in terms of new growth,”
commented Stephan Winkelmann, President and CEO of Automobili Lamborghini.

“Demand for high-end automobiles has increased suddenly over the past few years, and more and more prosperous citizens of the People’s Republic are showing they are mesmerized by the extreme, uncompromising design of our brand. No other car offers the incomparable excitement of a Lamborghini to this particularly young target group,” added Winkelmann.
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