Lamborghini Launches Dedicated Aventador Website

It’s no secret that the Lamborghini Aventador LP 700-4 is a sales success, partly due to the supercar being unveiled to the public at the Geneva Motor Show earlier this month. The Italian supercar firm has stated that it has received orders for over a year’s worth of production.

After the VIP customer previews in late-2010, Lamborghini has launched the website, in order to keep the sales momentum going forward. Brand enthusiasts and potential customers have the opportunity to configure the high-tech, lightweight Aventador’s exterior and interior color to their preference, while viewing the newest brand film teasing the €255,000 flagship.

“Interest in the Aventador has been unprecedented and we have orders for far more than one year. Before customer deliveries begin in the second half of 2011, customers and brand enthusiasts can visit the Aventador microsite to receive a glimpse into the wealth of personalization opportunities available with the new V12 super sports car,” said Stephan Winkelmann, President and CEO of Automobili Lamborghini S.p.A.

“Although we prefer to leave the complete customization process to a one-on-one experience with a Lamborghini retailer, the microsite is the perfect interactive tool for enthusiasts who want to test different options and styles for a truly personalized Lamborghini,” he added.

The microsite also features full technical specifications, standard equipment, options and a full directory of official Lamborghini dealerships around the globe.

Also a key part of the site is the LP 700-4 sixth generation Lambo V12 powerplant, together with the innovative monocoque made entirely from carbon fiber that results in a low dry weight of only 3,472 pounds (1,575 kg) – a 199 pound (90 kg) weight-savings versus its predecessor. The Aventador’s new 700 horsepower V12 engine and Independent Shift Rod transmission provide breathtaking performance: 0-100 Km/h (0-62 mph) acceleration in just 2.9 seconds and a top speed of 350 Km/h (217 mph). An F1-inspired pushrod suspension and all-wheel drive system provide precise handling and stability at this kind of speeds.
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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