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Lamborghini Fashion Boutique Opens in Vancouver

The past weekend witnessed the opening of the newest Automobili Lamborghini Boutique, located in the Aberdeen Centre in Vancouver. Stephan Winkelmann, President and CEO of Automobili Lamborghini S.p.A. attended the event, that also marked the first Automobili Lamborghini boutique to open in Canada.

“The philosophy behind the Collezione Automobili Lamborghini fashion line is synonymous with the traits of each Lamborghini vehicle: Extreme, Uncompromising and unmistakably Italian,” stated Winkelmann. “Vancouver’s strong luxury market makes it a proper fit for expanding our line of fashion boutiques while remaining authentic to our brand DNA.”

The opening party treated its attendees with a Collezione runway fashion show, featuring products from the Spring/Summer 2010 line.

The Automobili Lamborghini Boutique will sell items from the Collezione fashion line, comprised of men's, women's and junior's collections for all four seasons. These collections include Italian leather accessories (hats, shoes, briefcases, and more), as well as Lamborghini crested t-shirts, sweatshirts and accessories.

“The Automobili Lamborghini Boutique provides an outlet to introduce the brand to a wider audience of super sports car enthusiasts in Vancouver,” said Asgar Virji of Weissach Performance, which owns and operates the boutique and the Lamborghini Vancouver dealership in downtown. “Lamborghini owners and enthusiasts can access clothing and accessories that epitomize the Lamborghini lifestyle and allow them to express their passion for the brand and its heritage.”

The new opening follows the ones in Los Angeles and Beijing in late 2009, cities that were strategically chosen for their locations as centers of luxury commerce.
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