Lamborghini Executive: Urus SUV to Be Priced Similarly to the Huracan

When thinking about the price of the upcoming Lamborghini SUV, whose concept is called Urus, one would imagine the massive amount of work for the new project, as well as the complex cabin (compared to a supercar) would demand a price that could easily challenge the Aventador. Apparently, the Urus’ financial side will be much closer to the Huracan.
Lamborghini Urus 1 photo
Photo: Lamborghini
The information comes from Lamborghini Japan’s sales and marketing chief, Eginardo Bertoli, as motoring writes.

“We expect Urus commencement in late 2017 with deliveries being seen in 2018. In Japan it will be priced similarly to the Huracan, to maintain the brand’s position as premium,” Bertoli said. Of course, this concerns Japan, but we could expect a similar pricing scheme for the US and Europe.

It’s still difficult to assess the financial side of such a car, especially because the super-SUV breed is still in the development pahse. So far, we’ve had our Cayennes and Range Rovers, but stuff like the Lamborghini Urus or the future Bentley SUV will take the game to a whole new level.

Still, it appears the Lamborghini SUV has yet to receive the production green light. Maurizio Reggiani, board member for research and development at Automobili Lamborghini, recently said the SUV has yet to receive the final production approval from the Volkswagen Group.

The executive delivered the information over the weekend, at the third event of the Lamborghini Blancpain Super Trofeo Asia series in Japan.

“Urus is still not confirmed for the brand," Reggiani explained. "We still wait final approval from the [Volkswagen] group, and we are continuing to work for that approval. Should we get approval, our target is for end of 2017 production."

Fret not, the Urus will arrive. There have been tons of reports indicating various big names in the VW Group want this to happen, Lamborghini CEO Stephan Winkelmann included. The approval appears to be a mere formality, so you should make sure you have the Huracan money around. That’s at least $230,000 or EUR 200,000, but you would like to add certain options to that, wouldn’t you?
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About the author: Andrei Tutu
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In his quest to bring you the most impressive automotive creations, Andrei relies on learning as a superpower. There's quite a bit of room in the garage that is this aficionado's heart, so factory-condition classics and widebody contraptions with turbos poking through the hood can peacefully coexist.
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