Photo: Lamborghini
Back in the olden days, Lamborghini was a rarer breed compared to arch-nemesis Ferrari. And if you look at the numbers, nothing has changed since then.
The Prancing Horse of Maranello sold a record-breaking 8,398 vehicles in 2017, with Lamborghini following behind with 3,815 deliveries in the same period. The beancounters might highlight that Ferrari is more profitable based on commercial success, but as far as the exclusivity is concerned, Lamborghini is the clear winner.
The Huracan and Aventador are the highlights of the lineup, but the Raging Bull of Sant’Agata Bolognese has another trick up its sleeve. The Urus super-SUV is the culprit, bringing Volkswagen Group technology into the Lamborghini family. Love it or hate it, the Urus is the fastest sport utility vehicle on sale today, and that’s a fact.
Even though the Urus will surpass both the Huracan and Aventador at some point in the not-so-distant future, let us rejoice with the milestone that Lamborghini would like to celebrate with us. Seven years after its introduction, the Aventador achieved an important milestone. 8,000 examples have been produced in this period, with the celebratory car going to a customer in Japan in the form of the Grigio Telesto-painted Aventador S Roadster featured in the right-hand side of the photo.
On the left, you’ll notice a Huracan with Blue Nethuns paintwork and black wheels. That’s Huracan number 11,000, destined for a customer in Italy according to Lamborghini.
In the first half of 2018, worldwide deliveries soared by 11 percent to 2,327 vehicles. The Huracan family, including the racing versions of the V10-powered supercar, increased from 1,400 in the same period of 2017 to 1,604 examples.
The Aventador, meanwhile, is on a steady course, boasting with 673 deliveries in these past six months. Figures for the Urus are not available for the time being, and for that matter, we don’t even know at what rate Lamborghini builds the super-SUV at its factory in Sant’Agata Bolognese.
On a different note, Lamborghini will turn its attention to hybrid technology for the next generations of the Huracan and Aventador. The V10 and V12 engine options will remain, aided by hybridization to extract more performance and… well… efficiency from the powertrain. The Urus, on the other hand, will welcome a plug-in hybrid version at some point in 2019.
The Huracan and Aventador are the highlights of the lineup, but the Raging Bull of Sant’Agata Bolognese has another trick up its sleeve. The Urus super-SUV is the culprit, bringing Volkswagen Group technology into the Lamborghini family. Love it or hate it, the Urus is the fastest sport utility vehicle on sale today, and that’s a fact.
Even though the Urus will surpass both the Huracan and Aventador at some point in the not-so-distant future, let us rejoice with the milestone that Lamborghini would like to celebrate with us. Seven years after its introduction, the Aventador achieved an important milestone. 8,000 examples have been produced in this period, with the celebratory car going to a customer in Japan in the form of the Grigio Telesto-painted Aventador S Roadster featured in the right-hand side of the photo.
On the left, you’ll notice a Huracan with Blue Nethuns paintwork and black wheels. That’s Huracan number 11,000, destined for a customer in Italy according to Lamborghini.
In the first half of 2018, worldwide deliveries soared by 11 percent to 2,327 vehicles. The Huracan family, including the racing versions of the V10-powered supercar, increased from 1,400 in the same period of 2017 to 1,604 examples.
The Aventador, meanwhile, is on a steady course, boasting with 673 deliveries in these past six months. Figures for the Urus are not available for the time being, and for that matter, we don’t even know at what rate Lamborghini builds the super-SUV at its factory in Sant’Agata Bolognese.
On a different note, Lamborghini will turn its attention to hybrid technology for the next generations of the Huracan and Aventador. The V10 and V12 engine options will remain, aided by hybridization to extract more performance and… well… efficiency from the powertrain. The Urus, on the other hand, will welcome a plug-in hybrid version at some point in 2019.
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