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Lagonda Vision Concept Lands In Geneva To Wash The Sins Of The Taraf

Founded in 1904 and acquired by Aston Martin under David Brown in 1947, Lagonda failed to impress as of late. The Rapide-based Taraf is a testament to how diluted the brand is today, but Aston Martin plans to change Lagonda in the coming years.
2018 Lagonda Vision Concept live at the 2018 Geneva Motor Show 17 photos
Photo: Guido Ten Brink/SB-Medien
2018 Lagonda Vision Concept live at the 2018 Geneva Motor Show2018 Lagonda Vision Concept live at the 2018 Geneva Motor Show2018 Lagonda Vision Concept live at the 2018 Geneva Motor Show2018 Lagonda Vision Concept live at the 2018 Geneva Motor Show2018 Lagonda Vision Concept live at the 2018 Geneva Motor Show2018 Lagonda Vision Concept live at the 2018 Geneva Motor Show2018 Lagonda Vision Concept live at the 2018 Geneva Motor Show2018 Lagonda Vision Concept live at the 2018 Geneva Motor Show2018 Lagonda Vision Concept live at the 2018 Geneva Motor Show2018 Lagonda Vision Concept live at the 2018 Geneva Motor Show2018 Lagonda Vision Concept live at the 2018 Geneva Motor Show2018 Lagonda Vision Concept live at the 2018 Geneva Motor Show2018 Lagonda Vision Concept live at the 2018 Geneva Motor Show2018 Lagonda Vision Concept live at the 2018 Geneva Motor Show2018 Lagonda Vision Concept live at the 2018 Geneva Motor Show2018 Lagonda Vision Concept live at the 2018 Geneva Motor Show
What’s the deal with the Lagonda Vision Concept the British automaker brought to the 2018 Geneva Motor Show? For starters, it’s a proper revival of Lagonda as a standalone brand. On the other hand, it's a preview for the automaker's new design language, with Aston Martin V8 Vantage and Valkyrie styling influences noticeable here and there.

The angular-looking concept is an appetizer for "potentially two new Lagonda models by 2023.” One of them is believed to be an SUV with DBX underpinnings, which might see series production “as soon as 2021” if all goes according to plan.

In addition to this, the Vision Concept is a different approach to luxury according to its maker, taking full advantage of electrification and autonomous driving technology. An incredible design statement with a bold interior, the concept is shorter and lower than traditional luxury sedans, including the disgraceful Taraf.

Gifted with all-wheel-drive, the Vision Concept’s powertrain is capable of delivering from 100 to zero percent of the torque to any given wheel. Although there’s no information whatsoever available on performance, Aston Martin’s subsidiary does mention that the energy source is a set of solid-state batteries.

With 400 “real world miles” (643 kilometers) between charges, that would make the Vision Concept the EV with the highest range of any car in production today. But being a one-off, this bragging right doesn’t hold water, not until Aston Martin can prove that solid-state battery tech is capable of replacing the lithium-ion type.

If the future of Lagonda is draped in cashmere, silk, Level 5 autonomy, and world-class performance from a state-of-the-art electric powertrain, chances are the two models previewed by the Vision Concept will be much more desirable than the Taraf. And more individual than the Taraf.

As for the other Lagonda with the potential of going into production by 2023, Aston Martin brought a 40-percent scale model of a coupe concept to Geneva.
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About the author: Mircea Panait
Mircea Panait profile photo

After a 1:43 scale model of a Ferrari 250 GTO sparked Mircea's interest for cars when he was a kid, an early internship at Top Gear sealed his career path. He's most interested in muscle cars and American trucks, but he takes a passing interest in quirky kei cars as well.
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