Kumho and Man. U. Launch Road Safety Campaign for Children

Kumho Tyres, the Manchester United Foundation and Greater Manchester Police recently launched ‘Play Safer’, a new football skills and road safety training programme for children aged five to 11 years. The game uses the skills of professional footballers, such as vision, awareness, anticipation and control, to teach kids about road safety.

There are 10 road safety skill cards to collect in total, featuring tips such as ‘Control it like Berbatov’ and ‘Play it safe like Van der Sar’. Sir Bobby Charlton, Denis Irwin and Andy Cole also attended the event.

“I’ve always believed a football club, especially one as big as Manchester United, has a responsibility to contribute to the local community. I’m convinced that by using the power of football and some of our iconic players, this fantastic programme by Kumho Tyres and our own Foundation will help to keep our children safe on the roads,” Sir Bobby Charlton said in a release.

The launch was also attended by John Thrupp, Kumho Tyres; John Shiels, Chief Executive of the MU Foundation; and Alec McMurchy, Chief Inspector of Greater Manchester Police.

“At Kumho we take our corporate responsibility very seriously and are committed to helping children stay safe on the roads through initiatives such as ‘Play Safer’. As official sponsor of Manchester United Football Club, our affiliation with it and our partnership with Greater Manchester Police for this event provided an excellent opportunity to raise awareness of road safety in a fun and engaging way that children both enjoyed and learned from,” added John Thrupp.
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