Lexus’ first Amazing in Motion TV commercial generated positive reactions on social media from around the world, due to its special and odd theme as well as the nice theme song by Kristina Train.
Kristina’s song “I’m Wanderin’ “ perfectly fits the two giant humanoid characters in the ad who are moving through the city in search of something special. People’s reaction determined the singer to release the track written by Berry Gordy Jr and Aretha Franklin as a single recently, which can be bought on iTunes.
The two gentle giants in the clip are made using 3D printing technology, that uses materials found in Lexus cars and they were animated by a team of skillful puppeteers in order to make them move just like humans.
If you’ve missed the “Steps” advert, you can see it down bellow and as a bonus, you can enter on the campaign’s official webpage to see the making of.
The two gentle giants in the clip are made using 3D printing technology, that uses materials found in Lexus cars and they were animated by a team of skillful puppeteers in order to make them move just like humans.
If you’ve missed the “Steps” advert, you can see it down bellow and as a bonus, you can enter on the campaign’s official webpage to see the making of.