Korean TV Drama Reveals the Exterior of the Azera

Most manufacturers choose to showcase their new cars in TV adds, on the Internet, or in magazines. But Hyundai is showing us the exterior of their luxury saloon, the Azera, in a South Korean TV drama.

The car stars in a show called 'The Fugitive Plan B', which we hear is popular in the country. Hyundai was hoping that, by doing this, it will increase the hype around the new car before the full reveal takes place. Despite being a bit ridiculous (personal view), the TV drama actually does a good job in showing the car off. It first appears under a brown velvet cover as the lights are turned on for a bit of drama and suspense.

The two main protagonists then unveil it and use the cover to temporarily trap the bad guys and escape. We can get a clear look at the Azera's LED lights, together with its double triangular exhausts. While information about the new car is scarce, it is believed to be powered by a choice between three engines for the Korean market: Sonata's 2.4-liter GDI with 200hp, a 3.0-liter V6 GDI delivering 263hp or a 3.0-liter LPI running on Liquefied Petroleum Gas with 230hp.

The car, which shares its platform with the Kia Cadenza, will feature Auto Parking Assist System, LKAS (Lane Keeping Assist System), Advanced than Lane Departure Warning System), PSB (Presafe Seat Belt), TPMS (Tire Pressure Monitoring System), Welcome Lighting System, Surround View Monitoring System, Panoramic Sunroof, Full LED Head-lamp or HID Head-lamp with full LED tail-lamp and LED interior lights and ASCC (Advanced Smart Cruise Control System). It is expected to hit Korean markets in January 2011.

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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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