If you want to know where you’re safest on an airplane that’s going down, it’s in any of the seats in the rear of the plane. You just didn’t hear it from KLM Royal Dutch Airlines.
Earlier this week, KLM India did a #TuesdayTrivia post on Twitter and it ended up backfiring. Both the India brand and the Dutch one have issued an apology for the tweet, saying it was never meant to offend. This came after intense criticism of making light of airplane tragedies and spreading panic among fliers who were about to board their flights.
“According to data studies by Time, the fatality rate for the seats in the middle of the plane is the highest,” the original post read. It’s no longer available, but a screenshot of it is attached to this article. “However, the fatality rate for the seats in the front is marginally lesser and is least for seats at the rear third of the plane,” the message continued.
Apparently, the initial message also asked for followers’ opinion on which were the safest seats, offering “KLM goodies” for getting the right answer.
Criticized for turning death by airplane crash into a joke and a giveway, KLM would like you to know that they’re sorry. In a sort of backhanded apology, they say they’re sorry, but the tweet didn’t represent a belief they held: it just stated facts.
“We would like to sincerely apologize for a recent update. The post was based on a publically available aviation fact, and isn't a @KLM opinion. It was never our intention to hurt anyone's sentiments. The post has since been deleted,” the apology reads.
In other words, we’re sorry you were offended by our decision to tell you the truth. Harsh.
So, next time you book seats on a plane, where exactly will they be situated?
“According to data studies by Time, the fatality rate for the seats in the middle of the plane is the highest,” the original post read. It’s no longer available, but a screenshot of it is attached to this article. “However, the fatality rate for the seats in the front is marginally lesser and is least for seats at the rear third of the plane,” the message continued.
Apparently, the initial message also asked for followers’ opinion on which were the safest seats, offering “KLM goodies” for getting the right answer.
Criticized for turning death by airplane crash into a joke and a giveway, KLM would like you to know that they’re sorry. In a sort of backhanded apology, they say they’re sorry, but the tweet didn’t represent a belief they held: it just stated facts.
“We would like to sincerely apologize for a recent update. The post was based on a publically available aviation fact, and isn't a @KLM opinion. It was never our intention to hurt anyone's sentiments. The post has since been deleted,” the apology reads.
In other words, we’re sorry you were offended by our decision to tell you the truth. Harsh.
So, next time you book seats on a plane, where exactly will they be situated?
We would like to sincerely apologise for a recent update. The post was based on a publically available aviation fact, and isn't a @KLM opinion. It was never our intention to hurt anyone's sentiments. The post has since been deleted.
— KLM India (@KLMIndia) July 17, 2019