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Killing the Falcon Was "the Right Thing" to Do, Says Ford

Ford’s decision to kill off the Falcon sedan, along with shutting down all Australian production starting 2016, after 50 years of production has caused quite a stir in Australia. The Blue Oval company is not only aware of that, but says that the decision was not made lightly and that they had to do “the right thing”.
2013 Ford Falcon 1 photo
“You have to be competitive or you don’t get a chance to stay in business and serve the customer. We’re doing the right thing by the consumer in the longer term,” said Ford Australia CEO Alan Mulally at Ford’s Go Further event in Sydney. “I loved the Falcon the first time I was in it. But (the large car) market is really, really small. The customers have moved on to smaller, more efficient vehicles, and this is exactly what we are going to provide,” he added.

In addition to shutting down all Australian operations in 2016, recent reports claim Ford is looking to close its FPV division next year, with the FPV Falcon to be replaced by a beefed-up Falcon XR8. Recently, Ford has confirmed that the Mustang will return to Australia once the sixth-generation musclecar is being launched.

Story via GoAuto

 
 
 
 
 

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