First off, for the Exterior category, in which the design of the vehicle itself is the center of attention, three Kia models were picked as winners - the compact Sportage SUV, the forthcoming Rio and the all-new D-segment Kia Optima sedan.
“We are all exceedingly proud that Kia Motors has done so well in this new competition, which is very important within the automotive industry. By changing our basic design focus, we have given our brand a face, a distinctive identity,“ Peter Schreyer, Kia’s chief designer said.
In the Brand Design category, Kia was ranked ‘Best of Best’. Schreyer said that this “title for Kia’s new design identity in the Brand Design category is a great endorsement of the creative and professional work done by our entire international design team.
“The latest awards conferred on the Sportage and Optima, and the very first one to go to our latest model, the Rio, reflect the continuity of our efforts to uphold our own high design standards. All four awards are a fantastic acknowledgment of our strategy to position design as a core Kia brand promise,” adds Schreyer.
The German Design Council, organizer of the newly instituted Automotive Brand Contest, was founded in 1953 as an initiative of the German Federal Parliament, and today counts among the world’s leading centers of excellence for communication and knowledge transfer in the field of design.