Photo: Kia
Kia Motors continues its collaboration with DC Comics and has released a new show car, a Sorento SUV created especially for 2013 San Diego Comic-Con.
The Sorento’s eye-catching design was penned by legendary comic book artist and DC Entertainment Co-Publisher Jim Lee, who completed the customization of the car before a live audience.
This an many other special Kias were created to raise awareness of DC Entertainment’s “We Can Be Heroes” campaign, which has raised over $2.3 million and helped over 5 million men, women and children in the Horn of Africa.
The mural on the side of the car features Superman, the Flash, Cyborg and Aquaman.
“Our goal in 2013 was to bring our fans and the JUSTICE LEAGUE Super Heroes together in unique ways to fight the hunger crisis in the Horn of Africa. That effort started with the once-in-a-lifetime opportunities we’ve been able to offer through our crowdfunding campaigns that have raised over $285,000 to-date,” Nelson said. “Now, through these tremendous partnerships with Kia and eBay, the auction will take the offerings to a whole new level with a truly one-of-a-kind, and fully driveable, CUV customized by Jim Lee.”
This an many other special Kias were created to raise awareness of DC Entertainment’s “We Can Be Heroes” campaign, which has raised over $2.3 million and helped over 5 million men, women and children in the Horn of Africa.
The mural on the side of the car features Superman, the Flash, Cyborg and Aquaman.
“Our goal in 2013 was to bring our fans and the JUSTICE LEAGUE Super Heroes together in unique ways to fight the hunger crisis in the Horn of Africa. That effort started with the once-in-a-lifetime opportunities we’ve been able to offer through our crowdfunding campaigns that have raised over $285,000 to-date,” Nelson said. “Now, through these tremendous partnerships with Kia and eBay, the auction will take the offerings to a whole new level with a truly one-of-a-kind, and fully driveable, CUV customized by Jim Lee.”
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