autoevolution
Car video reviews:
 

Kia Super Bowl Commercial: Adriana Lima, Motley Crue and Chuck Liddell

Kia is thinking big for this year’s edition of the Super Bowl, where the carmaker is set to air a 60-second spot called “Drive the Dream”. The ad will see the 2012 Optima Limited race through... a Gen X couple’s dreams.
Drive the Dream 1 photo
Details? Plenty of juice: Adriana Lima waving the checkered flag at a speedway, a Motley Crue concert, Chuck Liddell battling in the ring, a heroine and hunk on horseback in a romance novel setting, champion bull rider Judd Leffew taming a bucking rhinoceros, with the ending bringing a fairy tale atmosphere.

Kia’s Super Bowl XLVI ad will premiere on February 2 on over 18,000 movie screens, while the company will also run 15-seconds teasers with Adriana Lima on TV and in cinema from January 27.

 
 
 
 
 

Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories