Kia Sportage: Work and Play at 2010 SEMA

Kia Motors America collaborated with fashion and lifestyle magazine Antenna to display two custom Sportages at the 2010 Specialty Equipment Manufacturers Association (SEMA) show in Las Vegas.

The two one-off vehicles, nicknamed "Work" and "Play" are designed to the consumer's needs, whether he's a recreational enthusiast or a busy on-the-go professional. Kia and Antenna had previously collaborated on Soul Xpression, creating a custom 2010 Kia Soul and introducing it to the 2009 SEMA Show.

The "Play" Sportage concept targets the active urban male and gives the Kia a new stylish look, featuring a matte finish with two-tone, Red and Black paint. New 20'' wheels have been fitted and painted matte black to match the trim. A roof rack and a red and black Cannondale QuikFX Bike are also included.

The black leather, trimmed with red stitching at the interior matches the body's color scheme. An iPod Touch is molded into the rear center console for easy access. The cargo area has been fitted with a custom painted locker, a barbecue grill and a 22-inch LCD screen. Internet connectivity is ensured by a Mac Mini with a WiFi.

The "Work" Sportage is aimed at the white-collar, busy professional. The car is painted in metallic blue and sports titanium grey concave wheels fitted with 10.5 inch wide tires. It features a roof rack trim, grille insert and bumper inserts.

The interior features diamond-stitched tan leather upholstery and custom carpeting. The latest in gadgetry haven't been left out of this one: there's a Motorola Droid X molded into the center console, driver and passenger seatbacks have been fitted with iPads, giving passengers the ability to remove the iPads from the seatbacks or keep them docked and charged. A Bluetooth keyboard is mounted in the center console for easy communication.
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