autoevolution
 

Kia Sponsors Copa America 2011

Having tied the knot with the soccer world last year, during the World Cup, South Korean group Hyundai Kia is continuing its adventure into the sports world by designating Kia to become the sponsor for the Copa America Argentina 2011, the 43rd edition of the main international football tournament for national teams in South America. This year's Copa will kick off on July 1.

The sponsorship agreement was signed last week by Kia's COO Tae-Hyun Oh and the vice president of CONMEBOL, Eugenio Figueredo in Buenos Aires. The agreement calls for Kia to supply official vehicles to the organizing committee.

On the other hand, Kia will be allowed to promote its image and its products though all available channels, including A-board advertisements, TV commercials airing during the game broadcasts and Kia car displays at the venues.

The South Korean group is looking at the soccer phenomenon with greedy eyes, having been involved with the sport for years know. As the exposure soccer continues to grow, Kia and Hyundai see the partnerships which they have signed over the years with the organizers of various competitions as a never ending customer cue.

The association of the Hyundai Kia image with the soccer world culminated, as said, last year in South Africa, where the automakers sponsored the World Cup. And that was only the beginning.

 "Through the Copa America Argentina 2011 Sponsorship, Kia will be able to strengthen its current status as a major sponsor of the world's premier football events and create momentum for our sponsorship of the 2014 FIFA World Cup in Brazil,” said Oh.
If you liked the article, please follow us:  Google News icon Google News Youtube Instagram X (Twitter)
About the author: Daniel Patrascu
Daniel Patrascu profile photo

Daniel loves writing (or so he claims), and he uses this skill to offer readers a "behind the scenes" look at the automotive industry. He also enjoys talking about space exploration and robots, because in his view the only way forward for humanity is away from this planet, in metal bodies.
Full profile

 

Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories