The sponsorship agreement was signed last week by Kia's COO Tae-Hyun Oh and the vice president of CONMEBOL, Eugenio Figueredo in Buenos Aires. The agreement calls for Kia to supply official vehicles to the organizing committee.
On the other hand, Kia will be allowed to promote its image and its products though all available channels, including A-board advertisements, TV commercials airing during the game broadcasts and Kia car displays at the venues.
The South Korean group is looking at the soccer phenomenon with greedy eyes, having been involved with the sport for years know. As the exposure soccer continues to grow, Kia and Hyundai see the partnerships which they have signed over the years with the organizers of various competitions as a never ending customer cue.
The association of the Hyundai Kia image with the soccer world culminated, as said, last year in South Africa, where the automakers sponsored the World Cup. And that was only the beginning.
"Through the Copa America Argentina 2011 Sponsorship, Kia will be able to strengthen its current status as a major sponsor of the world's premier football events and create momentum for our sponsorship of the 2014 FIFA World Cup in Brazil,” said Oh.