The hamsters were a stroke of genius for Kia's marketing people, who we think are among the most creative in the industry – Adriana Lima, Morpheus, etc. But how can they possibly better themselves? How about girl-hamsters in latex suits, that will get everyone's attention.
The latest ad is designed for the 2014 MTV Video Movie Awards and showcases the new Soul electric vehicle, which we've test-driven. This time around, they make a hamster girl by accidentally zapping their pet with a special laser.
It's sort of like a scene from Teenage Mutant Ninja Turtles, only with latex, fur and curves. After that, the male hamsters get a bunch more squirrely girlies from the pet store and turn them into their personal army of sexy furries.
According to Wikipedia, furry fandom is "a subculture interested in fictional anthropomorphic animal characters with human personalities and characteristics. Examples of anthropomorphic attributes include exhibiting human intelligence and facial expressions, the ability to speak, walk on two legs, and wear clothes."
We'll be damned if that doesn't perfectly describe what we're seeing here. On top of that, Kia had to use a shiny black latex suit and do a group choreographed dance like that? Come on guys, that's just not fair.
Suspenders? Check. Hi-tech lasers? Check. Holograms and dancing Hamsters? Double check. Get ready to geek out with the Hamsters as they create Kia’s first electric car—the all-new Soul EV. With all that electricity flowing, there just might be a few surprises along the way…
But what about the car? Well, like I said, autoevolution has already tested the Kia Soul EV and found that it was a perfectly reasonable alternative to the Volkswagen e-Golf and Ford Focus Electric. On paper, it sounds slow with a 0 to 60 mph time of 11.2 seconds and a max speed of o 90 mph (145 k/h), but the instantaneous torque delivery compensates for that.
The only problem is that it costs almost twice as much as a regular Kia Soul. Saving money on gas? No, but doing your part for the environment is important and the hamster ladies will love you for it. Don't pretend you don't like them!
Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida. Full profile
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