KIA Sales Rose in the UK in April

The South Korean car maker seems to be doing quite well in these times of economic troubles despite the fact it hasn’t even brought the new Optima/ Magentis model on European soil. The company managed to build on last month’s positive performance in Great Britain and posted an even better sales result for the month of April.

KIA Motors UK delivered 5,228 new cars in April alone, representing a staggering 136 percent increase over the same month from 2009 and reported a year-to-date sales result of 25,901 units – 140 percent increase compared to 2009.

“As Britain wakes up to a new political landscape it is clear that new car buyers are also voting with their wallets by turning to Kia in increasing numbers,” said Yaser Shabsogh, Sales Director.

“The all-important retail customers are coming to Kia attracted by excellent quality products at sensible prices with the security of a manufacturer seven year warranty. It is obvious that in uncertain times car buyers want to feel confident in their purchase – and that is one promise they can be certain of with Kia,”
he added.

But what’s more important is that KIA’s market share in the UK new car market has doubled to 3.4 percent compared to 1.7 percent last year. This could prove a significant image gain for the South Korean automaker, as consumers begin to rethink their options and sales patterns.

“These results show that car buyers really are ready for change and that they see Kia delivering that. There is no uncertainty in the way retail buyers have decided to spend their hard-earned money – even if things are not so clear-cut on the political front,” added Yaser Shabsogh.
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