Kia Planning to Shine in Geneva

The Geneva Auto Show is an important event for all the participating carmakers. However, some companies see this as being a bigger opportunity than others. For example, this is true for brands which are trying to establish a new name, such as Kia. The South Korean carmaker “is set to unveil its most significant new cars of the decade at this year’s Geneva Motor Show on Tuesday 1 March.”

The company will introduce the new Picanto and Rio models, two vehicles that the company relies on to take part in the important A and B segment European fights.

“Competing in the massive A and B segments in Europe’s fierce new car market the all new Picanto and the all-new Rio will be revealed at 1545hrs on Kia’s stand in Hall 6. For those journalists making the trip to Geneva there is a chance to get a pre-show glimpse of these stunning new products at the Hotel Intercontinental in the city centre at 1800hrs on the evening of Monday 28 February,” a company statement reads.

Kia knows that its new design must also be mixed with serious technical developments and this is why the company will also introduce its all-new turbocharged Kappa engine at the show.

“Throughout Press Day Kia’s Press team of Stephen Kitson, Sara Drummond-Bell and Matthew Bendall will be on the stand to meet media and co-ordinate interview requests. Michael Cole, Kia UK Managing Director will also be in attendance,” stated the press release.

autoevolution will be attending the 2011 Geneva Motor Show, so stay tuned for some real up close and personal shots of the vehicles, as well as for first-hand details of the motorized contraptions presented at the event.