Together with preference-based multi-channel marketing solutions provider OneCommand Kia will allow its dealers to notify their customers of the novelties, special offers or anything they can think of by using the customer's preferred channel automated voice, email, text message and direct mail.
"Growing owner service retention will help maximize our dealerships' balanced operations and dramatically enhance their profitability," said John Crowe, Kia vice president of service and quality.
"Kia's innovative KORE service reminder program is the perfect marketing tool to enable Kia dealers to cost effectively communicate with owners at the optimal time and mileage intervals in the prescribed medium the customer has chosen – voice, text, email, and snail mail."
The program offers the dealers several exciting tools to improve their relationship with their customers. They are listed below:
- automated voice, text, email and direct mail communications, according to customer preference
- actionable communications customized to the consumer's unique position in the ownership lifecycle
- easy implementation and 100% self-maintaining program, requiring no additional dealership resources
- multi-layered support team, including in-field experts
“With the current pressure on sales, and a lengthening vehicle ownership cycle, we believe the Kia Owner Retention Experience's ability to cost-effectively increase loyalty, drive repeat purchase behavior, maintain current customers and improve fixed operations revenue will be critical to improving revenue, performance and ROI for participating Kia dealerships," added Marvin Grimm, OneCommand vice president.
Google News