Kia has gone one over the normal top-spec version of the Optima midsize sedan by adding the SX Limited model, which is now arriving at dealerships for under $35,000. The model went into production early last month in West Point, Georgia and is now hitting dealers’ lots.
The make the SX Limited, they added a number of key new features, including 18-inch chrome wheels, red brake calipers, LED lighting and exterior accents. Inside, the SXL boasts high-grade Nappa leather seating trim, rich wood grain accents and an electronic parking brake, which is exclusive to this trim level.
"With the arrival of the Optima SXL, the Kia brand propels itself into a more premium class, which is something consumers have told us they want to see when they walk into our showrooms," said Tom Loveless, executive vice president of sales, KMA. "This Optima shows buyers that value and upscale character need not be mutually exclusive. For this reason, the SXL stands apart from traditional competitors in the midsize segment."
"With the arrival of the Optima SXL, the Kia brand propels itself into a more premium class, which is something consumers have told us they want to see when they walk into our showrooms," said Tom Loveless, executive vice president of sales, KMA. "This Optima shows buyers that value and upscale character need not be mutually exclusive. For this reason, the SXL stands apart from traditional competitors in the midsize segment."
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