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Kia Optima Gets Matte Wrap in Russia

City cars and superminis are for Europe, big sedans are for the US and a big ocean separates them very clearly – that's the way the auto market has always been, but more and more automakers are finding ways to mix and match. Ford realized Europeans want the Mustang while Chevy brought the Spark over to California. For the Koreans at Kia, the biggest and probably strangest move was bringing the Optima across the pond.
Kia Optima Gets Matte Wrap in Russia 9 photos
Photo: Re-styling.ru
Kia Optima Gets Matte Wrap in RussiaKia Optima Gets Matte Wrap in RussiaKia Optima Gets Matte Wrap in RussiaKia Optima Gets Matte Wrap in RussiaKia Optima Gets Matte Wrap in RussiaKia Optima Gets Matte Wrap in RussiaKia Optima Gets Matte Wrap in RussiaKia Optima Gets Matte Wrap in Russia
Most European countries only get the US-style mid-size with a 1.7-liter diesel, but the Russians have cheap gas and get big petrols, meaning a 150 hp 2-liter and 180 hp 2.4-liter. The optima comes with standard LED daytime running lights and even 19-inch ally wheels, the Kia is actually kind of cool.

It's so cool in fact that a Russian owner decided it needs to be kept fresh. And so, protective film is used to not only protect the precious paint from stones, but also add a cool after-effect with a matte finish. It's like when you wake up in the morning to see your car covered in due. Responsible for this makeover is wrapping company Re-Style, who used Hexis film on this brand new Optima, fresh off the dealer's lot. With winter taking its toll, the protective film couldn't come a moment too soon.
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About the author: Mihnea Radu
Mihnea Radu profile photo

Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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