Photo: Kia
According to a 2012 study made by Interbrand, the world’s largest brand consulting agency, Kia is now one of the ‘Top 100 Best Global Brands”.
Kia’s brand is valued at $4.1 billion and thus placed 87th on the list, making the top 100 for the first time ever. This is a 50 per cent increase from last year’s estimated brand value.
The study is not strictly based on naming the biggest names out there, as instead it measured the corporation’s financial performance in terms of the raw financial return to investors, the role that the brand plays in the actual purchase decision, and brand strength, which is the ability of a brand to secure the delivery of expected future earnings.
“Entering the ‘Top 100 Best Global Brands’ validates Kia’s commitment to continuously provide exciting and inspiring brand experiences. And it’s amazing to see what we can accomplish by staying true to who we are – a young and dynamic challenger that goes beyond expectations,” said Claire Chai, Vice President of Kia Motors Corporation Marketing Division.
The study is not strictly based on naming the biggest names out there, as instead it measured the corporation’s financial performance in terms of the raw financial return to investors, the role that the brand plays in the actual purchase decision, and brand strength, which is the ability of a brand to secure the delivery of expected future earnings.
“Entering the ‘Top 100 Best Global Brands’ validates Kia’s commitment to continuously provide exciting and inspiring brand experiences. And it’s amazing to see what we can accomplish by staying true to who we are – a young and dynamic challenger that goes beyond expectations,” said Claire Chai, Vice President of Kia Motors Corporation Marketing Division.
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