Kia Named Most Improved Mainstream Brand in the US

The latest ALG Industry Report, which provides a better understanding of the current economic and industry events impacting car residual values, announced that Kia Motors America is now the 'Most Improved Mainstream Brand' in the Residual Value Awards.

The results come as no surprise, as the carmaker has enjoyed a record year in 2010, when the manufacturer achieved several milestones, including a new full-year sales record of 56,268 units, a 16th consecutive year of market share growth and the lauch of the company’s first ever American-built SUV, the Sorento.

"We have introduced seven new models in the past two years and throughout this aggressive launch cycle we have maintained Kia's commitment to offering stylish and fun-to-drive vehicles with the technology, convenience and safety features consumers desire, and this recognition from ALG is another example of the continued rise in consumer awareness and confidence in the Kia brand," said Michael Sprague, vice president, communications & marketing, KMA.

Improvements in quality ratings, good residual value and the company’s sales strategy have translated in a rise in consumer confidence in the Kia cars. The new Sportage compact SUV is one of the main contributors, as it offers a strong residual value of 62 percent after 36 months of ownership, according to AGL reports. Meanwhile, the 2011 Optima offers a residual value of 52 percent, up 19 percentage points from the 2010 Optima and better than the 2011 Chevrolet Malibu.

"We are committed to staying ahead of the curve and challenging the industry with our new product offerings, as evidenced by the launch of the all-new 2011 Optima and upcoming launches of our first-ever hybrid and turbocharged vehicles in the US," Sprague also stated.
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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