"Coming off a banner year that featured nine monthly sales records, our strong January performance is a direct result of the increased consumer awareness and consideration for the Kia brand created by eye-catching vehicles such as the all-new Optima," said Byung Mo Ahn, group president and CEO of KMA and Kia Motors Manufacturing Georgia.
With a total of 8,116 units sold last month, the company’s best-seller was the 2011 MY Sorento. It was followed closely by the Soul, with 5,345 units shifted, more than double the 2,145 units achieved by the model last year.
The new January sales record follows in the footsteps of a milestone 2010 year for the company, as it managed to achieve its best-ever full-year sales, the 16th consecutive year of market growth in America and the launch of its first US-built vehicle.
"Kia's growth and momentum will continue in 2011 with the introduction of several new vehicles and technologies that deliver on Kia's core principles of quality, safety and value while meeting the needs of today's consumers in the areas of performance, efficiency and connectivity," the CEO also added.
2011 will see the all-new Optima join the model lineup that includes the Sorento CUV and Sportage CUV, Soul urban passenger vehicle, Forte compact sedan, Forte 5-door compact hatchback, Forte Koup two-door coupe, Rio sub-compact sedan, Rio5 sub-compact hatchback and Sedona minivan.