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Kia Launches One Epic Ride Super Bowl Ad

The new 60-second Super Bowl commercial has been launched online today by Kia, ahead of the spot's television debut in the first quarter of Sunday's big game. Dubbed “One Epic Ride”, the ad is centered around the 2011 Optima midsize sedan, and is part of an interactive marketing campaign.

The campaign in question includes a chance for consumers to win up to five new Optimas as part of Kia's "One Epic Contest," and also comes with TV, digital, print, social media and in-dealership components.

In "One Epic Ride," people across space and time – from a police officer and an international villain to aliens and an ancient chief – will go through a lot trying to put themselves behind the wheel.  The Optima becomes an object of desire, and even Poseidon, the king of the sea, does his best to get his hands on the car.

"We crafted our Super Bowl advertising campaign to engage consumers before, during and after the game, and with anticipation building this week for our blockbuster spot featuring aliens and Poseidon we have posted it online for fans and curiosity seekers to get a sneak peek before Sunday," said Michael Sprague, vice president, marketing & communications, Kia Motors America.

"More than 25,000 people have registered for a chance to win one of five new Optimas in our 'One Epic Contest,' and with the fifth question being revealed after 'One Epic Ride' airs during the Super Bowl on February 6 there are sure to be people studying the spot closely in advance of the game over the weekend," added Sprague.

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