Kia Launches Humorous PicantoLeaks Marketing Campaign

Ever wonder why the red paint of the new Picanto glows so mysteriously? What secrets lie behind the cute face of the small car or what happened when Kia went searching for an unusual shade of black?

If these strange questions have ever popped in your head, and you're hoping that someone will answer them for you, you are in luck. The answers will all be available from 2 February, 2011 on the “PicantoLeaks” ( blog, where a supposedly anonymous informer reveals incredible secrets about the new Kia.

The color Picanto Red reportedly came from ladybirds, and while the claim might seem valid at first, we can not verify the method of pigment extraction at the present time. As for the face of the car, Kia would want us to believe that it is the result of wind-tunnel testing and clay modeling, but PicanoLeaks suggests it was actually created from scans of 800 people’s faces. As for the search for the perfect, most deep back, the blog suggests it might be the source of the eruption of the Icelandic volcano Eyjafjallaj.

Kia Motors will, naturally, immediately deny all of these revelations on its Facebook fan pages and via Twitter.

“This online campaign is part of a pre-marketing concept for the new Kia Picanto, which will be premiered at the Geneva Motor Show at the beginning of March and launched across Europe in the middle of the year. This unusual campaign ironically plays with the concept of leak platforms that has been in the news recently. Kia is presenting itself as an open-minded, young brand, which also has a creative and challenging presence in the blogosphere and social networks,” says Benny Oeyen, Vice President Marketing and Product Planning, Kia Motors Europe.
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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