Once again, automakers find that the English language is not enough to name the products they find so revolutionary. And this time, it’s Korean carmaker Kia who invented a word for the K9 flagship sedan: Quoris.
According to Kia’s official blog, the name is supposed to be a combination of the words ‘core’ and ‘quality’.
“The word ‘Quoris’ conveys solidity, luxury and high-technology, all resonating together as a chorus. Our decision to give this striking new sedan an unconventional name means it will stand out even further from the established crowd, driving Kia sales in what is a new segment of the global automotive market for Kia,” said Thomas Oh, Kia’s Executive Vice President & COO of the International Business Division.
The car will be produced and exported from Korea and will have a number of innovative features: Advanced Smart Cruise Control (ASCC), which can stop the car completely if needed, lane-departure warning, a Head UP Display, Blind Spot Detection. It’s also pretty easy to notice that it’s got full-LED headlights.
Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida. Full profile
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