Kia Focusing on Quality and Technology While Increasing Sales

Kia K9 1 photo
Photo: Kia
Korea's second largest automaker Kia has seen its sales grow threefold over the past decade and is hoping to reach 3.5 million vehicles delivered by 2016, compared to just 2.7 million right now.
However, this increase will not come by bringing ever cheaper cars to market, but by increasing customer satisfaction. In an interview with Automotive News, a top Kia executive said the company has a two-prong offensive planned, adding quality and increasing the level of technology used in their cars.

One part of the equation is benchmarking Volkswagen as a mainstream car building formula, and scrutinizing Audi and BMW's ideas. On the tech side, they will try to differentiate themselves from Hyundai by adoption turbocharged engines and double-clutch gearboxes. They will also roll out additional gasoline-electric hybrid options starting in 2015.

"VW has everything from very small to very big, up to the Phaeton and vans and convertibles and everything, but within the volume brands they have a kind of premium quality," said Peter Schreyer, a president at Hyundai Motor Group overseeing global design at both Kia and Hyundai.

Source: Automotive News Europe - sub. req.
If you liked the article, please follow us:  Google News icon Google News Youtube Instagram
About the author: Mihnea Radu
Mihnea Radu profile photo

Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
Full profile


Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories