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KIA Continues Partnership with Indie-Rock Music Tour

For the second consecutive year, Kia Motors America will be the exclusive partner of the 2009 Vans Warped Tour. That means that Kia will host and sponsor on-site events and activities during each tour stop.

Besides the live music, autographs and VIP access, fans will have the opportunity to check out and obtain information on the Kia vehicles on display, including the 2010 Kia Soul and 2010 Kia Forte compact sedan, and aolso take a look at the 2010 Kia Forte Koup, which arrives in dealerships later this summer.

"After such a successful and positive partnership last year, we are excited to sign on again as the Official Automotive Partner of the 2009 Vans Warped Tour,” said Michael Sprague, vice president of marketing, KMA.

“Music and design are key elements that help define popular culture and the Vans Warped Tour presents an opportunity for Kia Motors to showcase its latest vehicle designs to festival participants who can check out our cars while listening to their favorite bands.”

Kia also gives the concert-goers an opportunity to visit the interactive Kia Motors tent featuring a live MC, airbrush tattoo artists, a “Bare Your Soul” video confessional and other activities where fans can win Kia Motors merchandise and give-aways, including wristbands that provide access onto a covered VIP riser located in front of the main stage.

Kia and Vans Warped Tour are both celebrating their 15th anniversary this summer. Therefore, KIA is offering fans the opportunity to enter the “A New Way to Roll” Sweepstakes for the chance to win an 2010 Kia Soul here, as well as the “Warped 15” Sweepstakes for the chance to win an all-expenses paid trip to the 15th Anniversary concert event in Los Angeles here. Fans can enter to win online or by visiting the Kia Motors tent during U.S. tour stops.
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