Kia sold 12,277 new cars in the UK, making March the best-ever month in the local market. In the first three months of the year, Kia sold 20,673, almost as many as it sold in the entire 2003.
“The industry as a whole is showing how the market has recovered from the dark depths of economic gloom at this time last year," Yaser Shabsogh, Sales Director at Kia Motors said in a release.
“But what is heartening is that whilst scrappage has undoubtedly helped new car volumes since May of last year the general retail marketing is currently very strong and dealers are reporting good levels of showroom footfall and healthy orders going forward even without scrappage. In fact our Quarter 1 non-scrappage sales were up by 22 per cent against last year."
Kia's sales on the Island almost doubled compared to the same month in 2009, growing 93.5 percent. Compared to first quarter 2009, Kia's sales grew 140 percent, bringing the carmaker's market share to 4.45 percent.
“The success of Kia in the first quarter shows that the brand has become a true mainstream competitor amongst retail customers and that is a tribute to the efforts of our dealers over the past year and more,” Shabsogh concluded.
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