The US automotive industry reported some of its biggest gains in two years for the month of November, as demand picked up due to the shopping season. One of the manufacturers to benefits from this was Kia Motors America, with a 39.1 percent increase in demand compared to last year, and also its 15th straight monthly sales record.
This makes Kia one of the fastest growing brands in the US right now, having topped 400,000 vehicles sold for the first time in company history in October, while year-to-date figures are up 35.7 percent. The Sorento was the overall sales leader, followed closely by the Optima hatch and sedan with 9,669 and 9,533 vehicles sold, respectively.
The Rio saw its sales more than double, as US consumers increasingly demand small cars instead of mid-size models.
“Kia’s growth has far outpaced the industry all year and the brand’s design-led transformation has raised awareness for the brand and attracted new customers to our showrooms to experience our diverse lineup that offers world-class style, performance, technology and safety features,” said Byung Mo Ahn, group president and CEO of KMA and KMMG. “Kia has introduced more new vehicles over the past three years than any other auto manufacturer and the latest addition is the all-new Rio 5-door, which is 85-percent recyclable at the end of its lifespan and delivers up to 40 miles per gallon”.
The Rio saw its sales more than double, as US consumers increasingly demand small cars instead of mid-size models.
“Kia’s growth has far outpaced the industry all year and the brand’s design-led transformation has raised awareness for the brand and attracted new customers to our showrooms to experience our diverse lineup that offers world-class style, performance, technology and safety features,” said Byung Mo Ahn, group president and CEO of KMA and KMMG. “Kia has introduced more new vehicles over the past three years than any other auto manufacturer and the latest addition is the all-new Rio 5-door, which is 85-percent recyclable at the end of its lifespan and delivers up to 40 miles per gallon”.