Kentucky Speedway Sprint to Be Called Quaker State 400

The latest track addition to the NASCAR Sprint Cup calendar, the Kentucky Speedway, received today its official name, after motor oil manufacturer Quaker State announced the title sponsorship for the event. To be known as The Quaker State 400, the inaugural race at the track will take place on July 9.

The addition of the Kentucky track to the calendar marks the first new entry in the Sprint since 2001. Owned by Speedway Motorsports, the track can accommodate 105,000 people. Starting July 7, all will be able to watch a 225-mile Camping World Truck Series race, a Nationwide Series event (July 8) and, of course, The Quaker State 400 Sprint race.

"The entire Quaker State team is very excited to be a part of this historic moment for NASCAR and Kentucky Speedway," said Chris Hayek, Quaker State global brand manager. "We are very happy to be involved with what is sure to be a great race."

The race is of particular importance for Hendrick Motorsports and its driver Mark Martin, who have been the recipients of the Quaker money and oil for some time now (the two organizations are partners for 15 years).

"I think it's great that NASCAR continues to expand the tracks we race, and I am very proud to not only have Quaker State technology under the hood, but also the Quaker State logo on the hood of our car for the inaugural race at Kentucky Speedway," said Hendrick's veteran driver Martin. "I'm looking forward to piloting the No. 5 Quaker State Chevrolet to Victory Lane."