autoevolution
Car video reviews:
 

Ken Block Signs With Audi, New Partnership Involves EV Projects

Professional rally driver, co-founder of DC Shoes, and co-owner of Hoonigan Industries, Ken Block has partnered up with Audi. Formerly a sweetheart of the Ford Motor Company, the man behind the Gymkhana series will help the German automaker with its electromobility agenda.
Ken Block x Audi partnership 11 photos
Ken Block x Audi partnershipKen Block x Audi partnershipKen Block x Audi partnershipKen Block x Audi partnershipKen Block x Audi partnershipKen Block x Audi partnershipKen Block x Audi partnershipKen Block x Audi partnershipKen Block x Audi partnershipKen Block x Audi partnership
Owned by the Volkswagen Group, the Ingolstadt-based automaker has confirmed that the development of new internal combustion engines will grind to a halt in 2026. ICE-powered Audis will continue to be sold into the 2030s, but regardless, battery-electric vehicles represent the future.

“Electrification is a game changer, just like quattro all-wheel drive once was,” said Audi Sport managing director Julius Seebach. “With Ken Block, we’ve got exciting things in store that go perfectly with our strategy.” The 53-year-old rally driver appears to embrace the all-electric revolution as well although internal combustion was - and still is - central to his career.

“I love anything that makes me go faster. Electric cars can do that. And as far as sound goes, I have kids who don’t care about that,” declared Block. It’s a pity the youngsters don’t find internal combustion exciting from the standpoint of aural pleasure, but I understand the generational gap because I, for example, don’t find TikTok appealing. Who said, OK, boomer?

Jokes aside, Ken is right. Battery-electric vehicles are inherently quicker off the line because an electric motor generates torque much quicker than a twin-turbo LS or an ear-splitting V12. With the financial might of the Volkswagen Group and the engineering excellence of Porsche, the four-ringed automaker is certain to develop better electric vehicles in due time.

The RS e-tron GT is the range-topping Audi electric vehicle right now. Twinned with the Porsche Panamera on the J1 platform, the dual-motor sedan is capable of covering the quarter-mile in just under 11 seconds, fully stock. In other words, even the R8 supercar would lose a drag race against it.



press release
 
 
 
 
 

Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories