Sliding his WRX STI around on an airfield in the United States would set the ball in motion for the California-born driver. To this day, the video has amassed over 16 million views on YouTube, but that pales in comparison to what came next.
For the following 13 years, Ken Block continued to create Gymkhana-style videos, all while building some insane cars down the road. He moved on from the Subaru Impreza WRX STI to several Ford vehicles, including Fiestas, the Hoonicorn Mustang RTR, the F-150 Hoonitruck, the Focus RS RX, and even an Escort RS Cosworth.
From Los Angeles to Paris, back to the USA in San Francisco, then on to Dubai, London, Lulea, and more, his vision has reached hundreds of millions of people across the globe. You'll need about two hours to watch all of the original viral videos, but there's more to see than just that.
A year ago the Head Hoonigan in Charge announced a new partnership with Global Car Manufacturer Audi, and we immediately suspected what was going to happen next. Even though he played around with a few of the classic German-built racecars, the goal was obvious: promoting Audi's electrification efforts to a wide audience in an exciting way.
With him driving around in an RS e-tron GT, everyone was left guessing about the car that he would be using for the next project. In December of 2021, we got the first glimpse of the new S1 Hoonitron, a car that would follow in the footsteps of the Hoonicorn and Hoonitruck.
It was made clear that the new project would bear the name "Electrikhana" and more teasing followed. The AWD prototype would be using two electric motors with "power galore", so the only thing left for us to do is wait for the official debut of the new movie.
You'll see several other Audi legends inside, but don't expect them to do anything. The action kicks off on the Strip, right in front of the Bellagio, with the master executing one of his signature moves.
You'll see quite a few epic shots of the city and Block smoking up the streets, and we can't help but wonder how many tires were annihilated in the making of this movie. We get to see a different kind of Freemont Street Experience, with an Elvis Presley look-alike performing on the sidewalk right next Hoonitron donut area.
There's plenty of action to see and we wouldn't want to spoil it for you, but it doesn't hurt to know that it all ends in front of the Strat Hotel. By the time Ken Block was done shooting, we imagine that he was quite dizzy with it all. The end credits will provide you with some additional eye candy, and we can only hope that Hoonigan will still be putting out ICE-related content with Audi soon.