Ken Block, Eat Your Heart Out: New BMW 1-Series M Coupe Commercial

Ok, we have to admit that we were exaggerating a bit with the title there - Ken Block’s stunts in his really-bread Subaru are a little cooler and have fireworks involved. But BMW has managed to come pretty close with the latest ad for the 1-Series M Coupe.

We’re not exactly sure how much of it is real and how much is due to CGI wizardry but some of it is legit and the little M drifts through those Styrofoam blocks with the grace of a gazelle that outcorners a cheetah. However, the Styrofoam walls don’t have much of a chance in damaging the car, and we suspect that multiple tries and a big of post-editing was involved in the attempt.

Interest in the model has been very high and production will end this year, but that hasn’t stopped BMW Canada from producing something really cool. So what if the car only has 340 horsepower and a 3.0-liter straight-six engine? It still manages to pull off some stunts that we don’t think the old M5 and M6 are capable off. And what about the X5 M - can it drift like a pro? No, we are just as convinced as ever that this is one of the best M cars ever, and nothing will change our minds.

The naught to 62 mph (100 km/h) acceleration of the 1-Series M takes just 4.9, and while that might not sound like much, it only fractionally slower than the M3, while the top speed is the usual electronically limited 155 mph (250 km/h).

Given the fact that there’s a new 1-Series range coming, we really think the M Coupe deserves a little something extra for what it did to the brand’s image - a little bit of extra production or an even better version. How about it BMW, can we have more please?
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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