KBB: Porsche Is the Coolest and Best Performance Brand

For the 2012 Brand Image Awards, which gave us insight into the car buyer’s perception of the various automobile brands in America, Kelley Blue Book has awarded Porsche with the title “Coolest Brand”.
Porsche lineup 1 photo
Photo: Porsche
This accolade comes by KBB’s website readers, who liked the fact that Porsche isn’t making exaggerated claims about their technical achievements. The maker of the 911 also received the title “Best Performance Brand.

So there really isn’t a person that doesn’t know that ‘911’ is synonymous with sportscar. So did Infiniti, who makes a faster hybrid sedan win anything? Not realy, which shows that even in the luxury segment, modesty is important.

In the KBB awards ranking, Honda scored “Best Value Brand” and “Most Trusted Brand.” Meanwhile, Cadillac received an award for its interior - “Best Interior Design Brand, Luxury” and “Best Comfort Brand.”
If you liked the article, please follow us:  Google News icon Google News Youtube Instagram X (Twitter)
About the author: Mihnea Radu
Mihnea Radu profile photo

Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
Full profile


Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories