Photo: Porsche
For the 2012 Brand Image Awards, which gave us insight into the car buyer’s perception of the various automobile brands in America, Kelley Blue Book has awarded Porsche with the title “Coolest Brand”.
This accolade comes by KBB’s website readers, who liked the fact that Porsche isn’t making exaggerated claims about their technical achievements. The maker of the 911 also received the title “Best Performance Brand.
So there really isn’t a person that doesn’t know that ‘911’ is synonymous with sportscar. So did Infiniti, who makes a faster hybrid sedan win anything? Not realy, which shows that even in the luxury segment, modesty is important.
In the KBB awards ranking, Honda scored “Best Value Brand” and “Most Trusted Brand.” Meanwhile, Cadillac received an award for its interior - “Best Interior Design Brand, Luxury” and “Best Comfort Brand.”
So there really isn’t a person that doesn’t know that ‘911’ is synonymous with sportscar. So did Infiniti, who makes a faster hybrid sedan win anything? Not realy, which shows that even in the luxury segment, modesty is important.
In the KBB awards ranking, Honda scored “Best Value Brand” and “Most Trusted Brand.” Meanwhile, Cadillac received an award for its interior - “Best Interior Design Brand, Luxury” and “Best Comfort Brand.”
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